ByteDance backed music streaming app Resso escapes Chinese app ban

 By: 

  • Anumeha Chaturvedi
    • ET Bureau

    India's Chinese app ban still leaves out ByteDance backed music streaming app Resso from the list.

    Launched in March this year, Resso generated 1.8 million downloads across the App Store and Google Play Store in India between October 1 –November 23, as per data shared by Sensor Tower with ET.

    The government had banned ByteDance owned viral short-video app TikTok in June following border hostilities with China besides other Chinese apps.

    On Tuesday, the Ministry of Electronics and Information Technology (Meity) issued a new order under section 69 of the IT Act blocking access to 43 more apps.

    The list included TikTok rival Snack Video, which had escaped the wide ranging ban on Chinese apps so far, besides other apps such as AliExpress, AliSuppliers Mobile App, WeWorkChina, CamCard-Business Card Reader and dating apps such as WeDate and TrulyChinese.

    On the Google Play Store, Resso is described as a music streaming app that lets users express themselves and connect with others through tracks they love and the ones they will soon discover.

    Lack of awareness about the app, and the absence of marketing initiatives by ByteDance for Resso could be among the reasons, people aware of the matter said.

    “Resso has completely stopped its marketing initiatives. They were doing a lot of marketing via TikTok and YouTube in March when they launched. But right now, that is not happening. The app doesn’t work like TikTok in terms of app permissions and user content,” said Dhanush Rajendiran, business head at celebrity discovery platform HashFame, who has worked with Helo and Resso on creator onboarding in the past.

    Another industry insider said it could also be about lack of awareness on the app. “Many people may not know about the affiliation with ByteDance. The app is developed by Moon Video Inc and that is what shows up on the Play Store,” he added.

    ByteDance did not respond to an email seeking comments on the matter.

    ET had previously reported in its edition dated September 19 that Snack Video, the short-video app run from offices in Singapore but developed by Chinese parent Kuaishou Technology, was the most downloaded short video app on App Store and Google Play in August as it escaped the earlier ban on Chinese apps.

    While banning the 43 apps on Tuesday, Meity said it has issued the order for blocking the access of these apps by users in India based on ‘comprehensive reports’ received from Indian Cyber Crime Coordination Center, Ministry of Home Affairs.

    Meity stated the action was taken based on inputs regarding these apps for engaging in activities which are prejudicial to ‘sovereignty and integrity’ and ‘defence’ of India.

    Source: https://telecom.economictimes.indiatimes.com/news/bytedance-backed-music-streaming-app-resso-escapes-chinese-app-ban/79430782

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