Ace Turtle: This start up is helping brick and mortar retailers build their presence in online market
By Hita Gupta Published: August 2, 2017 Brick-and-mortar retailers such as Puma, Ray-Ban, Max, Fossil, Arrow and Flying Machine are expanding into the $20 billion Indian e-commerce industry to build their presence in the online market. This calls for specialisation in integration of online and offline commerce and a seamless supply chain. Ace Turtle, an omni-channel commerce enabler for such businesses, launched its operations in 2013 to help these brands with online-offline solutions. Ace Turtle ensures consistent supply across online and offline retail channels for its clients. With optimised omni-channel fulfilment, retailers have the liberty to choose if an order should be picked up from the retailer’s offline store or its warehouse, Nitin Chhabra, co-founder and CEO, Ace Turtle said. It allows optimisation that reduces complexities and logistics costs for omni-channel distribution. Rubicon, Ace Turtle’s proprietary platform, gives clients an overall view of the their inv...