How the likes of Cambridge Analytica can change politics
The Economic Times Swapan Dasgupta, March 25, 2018 A few weeks ago, Cambridge Analytica was being touted in political circles as the secret weapon of a party desperate to oust Narendra Modi and reclaim what it sees as its rightful inheritance. Today, alas, that enterprising British company is in the eye of a storm. Its alleged sharp practices have directly contributed to Facebook losing billions in market cap and its iconic founder Mark Zuckerberg losing face for his company’s breach of trust. The story of Cambridge Analytica and those at its helm is enthralling — especially as described by a British media that dotes on scandals. However, while sting operations can sex up an already delicious story, it is important to separate the wheat from the chaff. The real story is not that Analytica was contracted by Donald Trump for his successful presidential campaign of 2016. The controversy is principally centred on whether or not the political consultancy firm illegally mine...