But where are the kirana stores? JioMart launches in 200 cities without them
Deccan Chronicle May 26, 2020 Author: ANNIE THOMAS Weeks after Mukesh Ambani signed a deal between JioMart and Facebook, the self-declared kirana store aggregator has launched its services in 200 cities, including small cities such as Bhatinda, Mysuru and Dehradun, but without taking the neighbourhood stores on board. A pilot project launched last month in Navi Mumbai, Thane and Kalyan, all suburbs of Mumbai, included kirana stores as well as JioMart’s own warehouses; but now with the national launch, the kirana stores are nowhere in the picture at present. Currently, grocery orders placed on the JioMart website are serviced by Reliance Smart and Fresh stores and Reliance Retail’s Sahakari Bhandar stores, not neighbourhood shops, PTI quoted the financial services company Credit Suisse as saying. “Just prior to the national launch, Reliance Retail tapped the WhatsApp customer base in the three pilot regions to source orders. In our view, it was just a test phase ...