CCI probes against Maruti: Resale price maintenance menace can be overcome through online sales
Firstpost May 22, 2019 The Competition Commission of India (CCI) is investigating allegations of anti-competitive practices adopted by Maruti Suzuki, mainly resale price maintenance. Resale price maintenance is detrimental to consumer interest. The manufacturer tells his dealers, through whom its products are sold, that while they are getting the goods at a wholesale price, there should be a minimum mark-up so that dealers don’t fall over themselves to woo their customers with discounts, ruinous to the manufacturer in the long run. Remember, dealers registering high volumes are able to offer much more discount vis-à-vis the ones doing modest sales. Earlier in 2017, the CCI slapped a penalty of $12.5 million on Hyundai, but it went on to appeal the Supreme Court saying the CCI order was faulty inasmuch as Hyundai had only 14 percent market share. Maruti has an envious 50 percent share and is more vulnerable to the charge of harming consumer interest. As recently as on 7 Ma