Ayurvedic products, local wellness practices big hit during Covid times

 Apoorva Mittal, 

ET Bureau

The low-touch nature of Indian wellness practices like yoga and meditation, along with a rising focus to boost immunity in the wake of the pandemic, saw the demand for Ayurvedic products and Indian wellness practices increase domestically and internationally, say executives at four leading companies that specialize in Indian wellness treatments and Ayurvedic products. “There was a signicant shift to alternative medicine systems such as Ayurveda, and Unani and consumers included herbal supplements in their lifestyle,” said Suman Varma, Chief Marketing Oicer, Hamdard Laboratories. “According to researchers, the segment is expected to grow even after the pandemic subsides, as the holistic wellness trend is here to stay,” she added. The global ayurvedic market was valued at $4.5 billion in 2017, and with this shift, it is projected to reach $14.9 billion by 2026 at a CAGR of 16.14%, according to Varma. However, Hamdard Laboratories, which exports a few of its products to neighbouring countries, saw the nationwide lockdown and the ensuing supply chain restrictions halt exports. Further, the suspension of international ights forced Indian wellness centres to re-strategise in order to reach international customers in countries such as the US, Singapore, Russia, and China. Ayurvedic wellness centres and beauty Ayurvedic wellness centres and beauty brands branched into virtual consultations, online yoga classes, and live chat with experts to retain international customers and further expand their reach. Agencies English Edition | 26 November, 2020, 05:08 PM IST | E-Paper / brands branched into virtual consultations, online yoga classes, and live chat with doctors to retain international customers and further expand their reach. Jindal Naturecure Institute in Bengaluru and luxury spa Ananda in Uttarakhand, both of which specialise in Indian treatments, saw customers dwindling after international ights were suspended in March. Ananda Spa, whose customer base is typically 50% international at any given point, started oering online consultations and sessions on Ayurveda, yoga, and physiotherapy

Source: https://economictimes.indiatimes.com/magazines/panache/local-wellness-practices-find-many-takers-in-covid-times/articleshow/79416118.cms?utm_source=newsletter&utm_medium=email&utm_campaign=NewsDigest&utm_content=Magazines&utm_term=1&ncode=7b57c34b23c590b0660c7e828b59698d30890d3f25a5941047a2f8267b7c96e5589123e5dff2e7c6c56c853c9158349a4555f9faf4c35aaf8d457c8c5bfe5adc33c401c1903cc513b8f955ed2cc6df60

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