Govt policies put aviation sector on a wing and a prayer
Business Line
Ashwini Phadnis
April 19, 2019
More airlines sprung up
SpiceJet, Jet Airways
Unfavourable policies
Jet: a case study
Hub-and-spoke model
The 5/20 rule
Ashwini Phadnis
April 19, 2019
Have
government policies helped or hindered the growth of the civil aviation sector
in the 25 years since the Air Corporation Act was amended in 1993 allowing the
re-entry of the private sector into the domestic civil aviation space?
More airlines sprung up
V Subramanian, former Secretary
and Member Secretary of the Naresh Chandra Committee — which came up with a
report on the roadmap for the Civil Aviation sector in 2003 — is of the view
that the government has helped domestic aviation as more airlines have come up
and more cities have got linked by air.
The former bureaucrat has a
point. When the Act was amended a number of airlines took to the skies and
connectivity across the country has improved dramatically since then.
Among those who took advantage
of the Act were Modi-Luft, a joint venture between Lufthansa and SK Modi;
Damania Airways promoted by Parvez Damania and EastWest Airlines. And, there
were Air Sahara and Jet Airways.
That was a time when the
airlines were called air taxi operators and were not allowed to print their
flight schedules. But the entrepreneurs were willing to take their chances in
the fast-changing Indian market as they saw the potential for growth.
However, the going was not that
good and most of them had to shut shop soon after starting operations. Some
promoters acted in haste by opting for older aircraft which were more expensive
to operate; they also grew their operations in an unsustainable manner.
SpiceJet, Jet Airways
In a testimony of their
business models and perhaps what can be termed a better understanding of the
aviation market then, only two — SpiceJet and Jet Airways (which temporarily
ceased operations on April 10) — of the original wave of private airlines
managed to survive.
While Jet has buckled under
now, the going seems not so easy for SpiceJet — a re-incarnation of Modi-Luft
started by Ajay Singh (the current owner of SpiceJet) started in 2005.
Unfavourable policies
Policy and changes continue to
play a major role in shaping up the sector. According to Dhiraj Mathur, former
Partner and Leader, National Aerospace and Defence Practice, PwC, there are
three issues on the policy front hampering the domestic aviation sector —
exorbitant taxation on aviation turbine fuel (ATF) which is probably the
highest in the world, the duty structure which makes the domestic MRO sector
unviable, and issues related to infrastructure although now the government is
seeking to build more new airports.
“Historically, the government has been inward
looking and protectionist. Easing has started now but a lot more remains to be
done,” he argues.
Jet: a case study
The only exception which
managed to grow despite these policy hurdles was Jet Airways started by Naresh
Goyal in 1993. Unlike its competitors, Jet Airways started with the then latest
Boeing 737-400 aircraft which had a larger cabin. Goyal also had a sound
business strategy in place before taking to the skies. For example, Jet Airways
entered into an agreement with Gulf Air, which was a shareholder in the Indian
carrier.
This was a time when
international flights landed in very few Indian cities. So, many of the
passengers flying to Mumbai from the Gulf on Kuwait Airways or Gulf Air would
automatically board a Jet Airways flight to their final destinations within the
country.
This arrangement ensured a
steady and assured income stream for the start-up. Jet Airways was built on
such revenue over the two-and-a-half decades that it flew in the Indian skies.
Hub-and-spoke model
But what it probably missed was
the advent of the low-cost airlines in India, courtesy Captain Gopinath’s Air
Deccan. Started in 2003, this low-cost, no-frill airline changed the way
Indians looked at flying forever. While Air Deccan was unable to face market
competition and was eventually acquired by Kingfisher Airlines, the market
forces unleashed by it soon saw SpiceJet, IndiGo and AirAsia following this
model. The low-cost carriers (LCCs) now control most of the Indian aviation
space.
While the next logical step for
the airlines that existed was flying international, unfortunately government
policies did not help Indian carriers. While making it clear that he is not
against India exchanging bilaterals with other countries, Subramanian maintains
that the manner in which this was done saw the hubs shift out of India to the
West Asia and Far East leading to a loss in business.
India exchanged air services
bilaterals which saw a huge increase in the number of daily flights that
airlines such as Emirates, Etihad and Malaysian could operate to and from
India. These airlines flew passengers from India not only to Dubai (in the case
of Emirates) but also onwards to other parts of the world. India has managed to
win back some of those passengers as integrated airports have come up in Delhi
and Mumbai which allow airlines to transfer them on to flights to different
parts of the world on the lines of what Dubai, Singapore and other airports are
doing.
The 5/20 rule
On his part, Mathur believes
that the government’s 5/20 rule which stipulated that an Indian carrier must
have flown for five years and have a fleet of 20 aircraft was one of the main
reasons why Kingfisher collapsed. Since it did not meet the required
eligibility for going international, Kingfisher acquired Air Deccan which added
debt to its balance sheet. The airline finally succumbed to its pile of debt
and shut down in 2012.
Ironically, the 5/20 rule has
been changed with domestic airlines no longer needing five years of flying in
Indian skies to qualify for flying abroad but having 20 aircraft remains a
mandatory requirement for international operations.
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