Live Mint
February 14 2019
Brussels: Google,
Amazon and other tech firms will have to tell companies how they rank their own
or rival products on their platforms under new rules agreed by EU
negotiatorsaimed at stopping unfair practices by online platforms
and app stores.
Proposed by the European Commission in April last year, the
platform-to-business (P2B) law is targeted at Google Play, Apple App Store,
Microsoft Store, Amazon Marketplace, eBay and Fnac Marketplace.
Facebook, Instagram, Skyscanner and Google Shopping, Google
Search, Seznam.cz, Yahoo!, DuckDuckGo, Bing are also among the 7,000 online
companies covered by the proposed rules.
Google was hit with a 2.42-billion-euro ($2.7 billion) EU
antitrust fine in 2017 for favouring its own price comparison shopping service,
while regulators are examining whether Amazon uses merchants' data illegally to
make copycat products.
The rules include a blacklist of unfair trading practices,
require companies to set up an internal system to handle complaints and allow
businesses to group together to sue platforms.
"Our target is to outlaw some of the most unfair
practices and create a benchmark for transparency, at the same time
safeguarding the great advantages of online platforms both for consumers and
for businesses," EU digital chief Andrus Ansip said.
The tech industry expressed relief at the relatively
light-touch regulatory approach.
"It seems EU policymakers understood that imposing
such a one-size-fits-all framework makes little sense in one of the most
diverse and dynamic sectors of the economy," Jakob Kucharczyk of tech
lobbying group CCIA said.
Negotiators from EU countries, the European Parliament and
the Commission agreed on the rules in the early hours of Thursday. They will
now have to be rubber-stamped by EU countries and the assembly before becoming
law.
European regulators have been cracking down on perceived
unfair practices by some US tech giants, who can have a huge influence in the
markets in which they operate.
Austria's competition authority said on Thursday it has
begun investigating whether Amazon is exploiting its market dominance in
relation to other retailers.
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