Startup Flintobox is unboxing children’s creativity; all set to go global after domestic success

Sajan C Kumar, Financial Express, September 27, 2017

Flinto Learning Solutions, a Chennai-based start-up, popularly known by its flagship product, Flintobox, is making waves in early child education in the country. The story of Flinto revolves around three young parents Arunprasad Durairaj, Vijay Gandhi and Shreenidhi Srirangam striving to find the best way to nurture kids’ creativity and curiosity. “I strongly believe that the existing early education system for children needs an upgrade,” says Shreenidhi Srirangam, CTO and co-founder, Flintobox. The trio thought it would be a great service/product if someone could curate new activities and ideas which would engage kids positively, at home, away from TV, and do not need the parents’ constant supervision. Since they couldn’t find anyone doing it professionally, they decided to do it themselves. “We quickly brought in people with expertise in child development, game design and education to build the first prototype, which was then tested with more than 60 parents and children,” he said.
The Flintobox product is a series of discovery boxes for children aged 1-12. Every box comes with activities that enables the child to create, play, explore and read based on a particular theme, while catering to more than 12 critical developmental areas. FlintoClass was launched recently as a pilot programme to power independent and unbranded preschools to deliver high-quality early learning system. It is a comprehensive product that includes research-based early learning curriculum, daily lesson plans, pre-packaged materials for every child for every day, online teacher training, assessment for teachers and children, parent communication app, and class display posters.
The start-up raised $1 million in series A round led by Ashwin Chadha, GSF Global, Globevestor (US),AECAL (Germany), and Mauj Mobile in August 2016. The investment was meant to primarily scale up marketing, operations and product development capabilities of the start-up. At present, the start-up has over 4 lakh customers all across India. The addressable market for products such as Flintobox and FlintoClass is about 45 million children in the age group of 2-12 years in urban and semi-urban cities in India. About 40% of sales happens in metros whereas it is 60% in tier 2 cities and the demand is set to grow higher next year. “By end of this year, we aspire to ship 60,000 boxes per month. We are also in talks with a few international partners for global expansion. You’d soon see Flintobox in some key global markets as well and by the end of this year, 1000 preschools across India will be running on Flintoclass platform,” he said. Flintobox already has a small presence in the Middle East and Singapore through distributors. “As Singapore is an ideal starting point for the SE Asian market, we are planning to pilot the product there,” he says.

Comments

Post a Comment

Popular posts from this blog

India Joins Russia in Voting Against West-Backed Move to Expand Powers of OPCW

The Wire: June 28, 2018 New Delhi: India voted against a UK-backed move that will allow the global chemical weapons watchdog to apportion blame for illegal attacks, criticising the decision to grant “unchecked powers” to the head of the group which could be used for “partisan” purposes. On Wednesday, more than two-thirds of the member states of the Organisation for the Prohibition of Chemical Weapons (OPCW) voted to authorise the international body to identify the perpetrators and sponsors of a chemical weapons attack. It also specifically called on the OPCW’s technical secretariat to begin work on identifying the perpetrators behind the use of chemical weapons in Syria. The draft decision, sponsored by 30 countries, was adopted at the fourth special session of the conference of the states parties to the Chemical Weapons Convention at the Hague, with 82 in favour and 24 negative votes. While Europe, the United States and their allies voted ‘yes’, there was strong oppo...
Read more

As financial insecurity rises in urban India, so does investment in insurance

Image
Scroll.in March 13, 2020 Urban Indians are becoming less confident about their financial security. Up to 58% of them fret over financial independence post retirement, which is a 4% increase from last year. An equal share of urban Indians worry about meeting their daily medical expenses and sustaining their current lifestyle once they stop working. The findings are part of a survey published by Delhi-based Max Life Insurance in association with London-based consultancy Kantar. The firms surveyed 7,014 respondents in 25 cities, including six metros, nine tier-1 cities, and 10 tier-2 cities, between December 2019 and January 2020. Source: Max Life Insurance via Quartz The trends Source: Max Life Insurance via Quartz Source: Max Life Insurance via Quartz Source: Max Life Insurance via Quartz A significant share of urban Indians also say their families will have no financial support in the event of the breadwinner’s death. In such a scenario, around 57% believe the family sav...
Read more

ED tracks Swiss Bank A/Cs of Agusta scamster

The Poineer February 10,2019 Rakesh K Singh The Enforcement Directorate (ED) has tracked a dozen Swiss bank accounts in the name of Rajiv Saxena, who is key accused in the Rs 3,600 crore AgustaWestland VVIP chopper scam. The ED has also found out accounts held by  his family members and associates where the kickbacks in the now scrapped deal were allegedly parked. Two bank accounts are in the name of Rajiv Saxena’s  associates Pankaj Jain and Sumita Jain who are also the authorised signatories. The  third is in the name of another associate Ajit Singh Bubber, but Rajiv and his family members are authorised signatories. The remaining nine accounts are largely owned and operated by Rajiv, his family members and associates. Rajiv Saxena was deported by the UAE authorities on January 30 and the ED formally arrested him the next day and a court later granted his remand to the agency. He is currently undergoing custodial interrogation by the ED. The agency had in 2017...
Read more